In the dynamic world of retail, every detail matters. From the arrangement of items on the shelves to the background music, everything is designed to win over and retain customers. Among these strategies, there is one that stands out as a major asset for boosting sales and delighting customers: the smart management of retail extra displays. But what are extra retail displays and how can you manage them?
What are Retail Extra Displays?
Retail extra displays, or extra points of sale, are additional areas within a store that go beyond the traditional spaces for displaying articles. They include strategic locations such as prominent areas in the aisles, shelves near the cashiers, themed displays and any other place that might draw the customers’ attention.
Figure 1 – Gondola End, an example of a retail extra display
How can you manage your retail extra displays?
Retail extra display management is the process of planning, executing, and analyzing all the strategies related to the retail extra displays in a store. It involves the careful selection of items to be displayed, their positioning within the store and the constant monitoring of performance to ensure positive results.
This can turn into a quite complex process, but we’re here to help! Tlantic’s Retail Extra Display Management solution takes the hassle out of your daily routine and gives you total control of the operation by offering:
- Article Selection
It chooses the right items for each retail extra display, as approved by the commercial team. It also ensures that it has the necessary stock to meet demand.
- Automatic Task Generation and Monitoring
It automatically generates all the tasks that need to be carried out to implement the retail extra displays in the store. It also provides a central control panel to monitor everything from start to finish.
- Supplier Relationship Management
It keeps track of all the important information, such as contract dates, selected items, the location of retail extra displays and the number of participating stores. This way, you’ll have everything organized and easily accessible.
- Evidence Collection
It identifies whoever is responsible and guarantees visual evidence (photographs) of all actions taken, thereby improving communication with suppliers. It performs audits and generates warnings so that managers can take corrective measures if necessary.
Figure 2 – Check stand, another example of a retail extra display
Investing in the smart management of retail extra displays is essential for achieving retail success. With Tlantic’s solution, you can increase sales, reduce excess stock, and build customer loyalty. Join us and give your business a boost!
