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Omnichannel: The impact on the consumer journey

Por Tlantic
Data: 08-02-2023

Today's consumers are looking for a more complete retail experience and omnichannel is an increasingly active demand.


Consumers, with increasingly busy days, look for a more flexible, faster process in their shopping journey, focused on efficiency, proximity and convenience.


With this paradigm shift, the importance of different channels, different options and “Do it yourself” has increased. The faster and more flexible the journey, the greater the customer satisfaction.


The omnichannel, the integrated and continuous purchasing process, becomes essential to answer these questions.


The solution that came to increase retail sales, build customer loyalty and increase their level of satisfaction with different brands. How can we bring the physical and digital world together in store?


We have some suggestions:


- Consultation of stock and goods in the store: Ease of use for the employee or even the customer to search for the stock of a given product in the store through software or an application.


- Customer loyalty programs: Through applications, customer cards that are applied at online or offline checkout.


- Selfcheckout: the consumer continues to do his shopping alone, however, he continues to have an improved physical and store experience.


Still don't have a well-implemented omnichannel strategy? We can help!


Consult Tlantic's solutions.